e.l.f. SKIN Divine Skintervention

Skin sins are no match for Holy Hydration.

​Everyone commits skin sins. For e.l.f. SKIN's biggest campaign to date, we discovered Gen Z commits more skin sins than any other generation. From sleeping in your makeup to washing with crusty soap, we showed audiences that e.l.f. SKIN's Holy Hydration products could lead them to skin salvation. 

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I led the creative team in writing the scripts for our hero spot (featuring Hacks star Meg Stalter), as well as overseeing creation of hundreds of out of home, social and digital assets. 

Copywriters: Sarah Balagia

Art Director: Sabrina Johnson